NutriMarketing guidera des Tours Innovation à Vitafoods Genève 2023 sur les thèmes suivants :

• Day 1: 11 am Sports and Active Nutrition
  According to a study conducted by Gran View Research, the global sports nutrition market size was valued at USD 42.9 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.4% from 2023 to 2030. This market concerns not only athletes but also a growing number of consumers who are looking to enjoy a more active living. Muscular growth, weight loss, preparation, energy, recovery, hydration, performance improvement, endurance, emotional and mental management… are the main benefits they are looking for. Join the tour and discover the new ingredients for sports nutrition.

• Day 1: 3 pm Cognitive and Emotional Health
  The pandemic has caused a lot of damage to mental health: loss of sleep, stress, difficulties to stay focus … According to FMCG Gurus data[1], 46 % of global consumers planned to improve their mental wellbeing in the next 12 months. In this tour we will talk about adaptogens, nootropics but also pro, pre, sym, post and psychobiotics working on the Gut-Brain axis, relaxing plants, and many more ingredients that support good mood and mental wellbeing. Join us to learn more about the latest launches from Vitafoods exhibitors.

• Day 2:11 am Metabolic and Immune Health
  According to Polaris market research report[2], the global immune health supplements market size & share was valued at USD 55.29 billion in 2021 and is expected to reach USD 144.61 Billion by 2030, growing at a CAGR of 11.4% during the forecast period. The desire to protect ourselves from the virus and the growing awareness of the link between gut health and overall health are among the main reasons of the market growth. Thus, according to FMCG Gurus², 66% of global consumers have planned to address their immune health in the next 12 months.

• Day 2: 3 pm Life stages and healthy aging
  Between 2015 and 2050 the proportion of people aged over 60 will increase from 12% to 22% of the population, i.e. 2 billion people[3]. In Europe, life expectancy at birth is 80.9 years on average[4]. However, life expectancy in good health is only 63.7 years, so the priority today is no longer to extend life expectancy, but to improve the quality of life of ageing people. According to Innova Market Insights[5], 26-55 years old see ageing as an inevitable process and believe that their diet can help them age healthily. While nutrition during the first 1,000 days of life has an impact on the health of the subject in adulthood, in this tour we will explore the different stages of life for healthy aging. Join us and learn more about it.

• Day 3: 11 am Sustainability
  As the world’s population continues to grow and the climate continues to unravel, a new food transition seems more than necessary to save the planet and all that lives on it. Worldwide, from farm to fork, food is responsible of 26% of greenhouse gas emissions[6]. In this tour we will talk about food waste, water and energy reduction, upcycling, decarbonation, animal welfare, plant-based alternatives, fair trade, organic and local ingredients, …. Are you looking for solutions to develop greener products? Then don’t miss the sustainability tour.

Les tour sont en accès libre pour tous les visiteurs du salon. Les écouteurs seront remis par ordre d’arrivée.

[1] Top 10 Trends for 2023 FMCG Gurus
[2] https://www.polarismarketresearch.com/industry-analysis/immune-health-supplements-market
[3] WHO 2022
[4] Eurostat 2017
[5] https://www.nutritioninsight.com/news/healthy-aging-innova-market-insights-reveals-rising-holistic-nutrition-demands.html
[6] https://ourworldindata.org/greenhouse-gas-emissions-food